About Us

Anna Ivanova
CEO
The one steering the ship, a.k.a. the leader, Annie makes sure everything runs smoothly and every project comes to life just as planned. With a mix of big-picture thinking and hands-on leadership, Annie keeps the team motivated and moving forward.

Elitsa Indzhova
HR & Finance
Being the heart and the brain of the team, Elle always makes sure everyone’s on the same page and things are running smoothly behind the scenes. From recruiting the right people to keeping an eye on the budget, Elle helps the company grow in the right direction.

Maria Dias Fernandes
Production Manager
The creative mastermind behind our videos - Maria, turns ideas into scripts and brings them to life through filming and editing. Maria makes sure every piece of each collection tells a story in the most engaging way possible.

Ivana Ilieva
Social Media & Marketing
The voice of our brand - Ivy, creates fun, engaging content and makes sure we connect with our audience in all the right ways. Whether it’s a new campaign or just the perfect social media post, Ivy knows how to get people talking.

Audrey Savitri Krishnaputra
Design Editor
The one making everything look amazing, from eye-catching posters to the overall brand aesthetic. With an eye for detail and a passion for design, Drey brings both creativity and beauty to everything we do.
About Our Company
WHO WE ARE
At HeartFrame Studio, we craft visually stunning, hand-drawn posters that go beyond aesthetics - each piece holds a hidden narrative, revealed through video storytelling.
MISSION
Our mission is to merge traditional poster art with digital innovation, which allows the engagement with every design.
VISION
Our vision is to create posters that do not just decorate walls but spark emotions and conversations. We believe that every piece of art has a story to tell and a feeling to share.
By blending hand-drawn art with hidden video narratives, we want to bring people closer to our posters.
PURPOSE STATEMENT
The reason we started this business is because we were tired of seeing the same mass-printed posters everywhere - art that felt empty, without a real connection to the people looking at it.
At HeartFrame Studio, we believe that every piece of art should have a soul, a story and a purpose. That is why we create hand-drawn posters with hidden narratives, inviting people to look closer, feel something and connect in a way that ordinary prints never could.
For us, it is not just about making something beautiful - it is about making art that speaks to you.